What is .mobi? .mobi is the first and only top level domain dedicated to delivering the Internet to mobile devices. .mobi will revolutionize the use of the Internet on mobile devices. It is designed to guide mobile users to made-for-mobile Internet content and services that can be accessed with confidence.
.mobi is backed by the most prominent mobile and Internet players in the world and is poised to meet the expectations of Internet and mobile users like you.
The key differentiator for the .mobi domain is the mobile user experience. This is driven by the Switch On! Guides. The guides contain a mixture of mandatory and recommended best practices for developing mobile content and services.
The Web Browsing Guide is the first in the series of Switch On! Guides to be published by mTLD. It is based on the work of leading mobile companies as well as participation in the W3C Mobile Web Initiative.
Mobi launches in May 2006 in three phases:
Limited Industry Sunrise from May 22nd to May 29th (Now Closed)
Trademark Sunrise from June 12 through September 22, 2006. (Accepting registrations now)
Landrush and General Registrations on September 26, 2006.
Beginning on 26 September, .mobi registration is open to everyone. This period is General Registration and continues indefinitely. General Registration commences with a period known as Landrush; during Landrush, available .mobi domain names will be able to be registered at special prices.
Landrush is a two-week period of time prior to General Registration (Sept 26 - Oct 10) during which individuals or organizations may register their dotmobi domain name through a registrar at a premium price.
